homemade is best

Homemade Is Best by Forsman & Bodenfors for Ikea 

Proportion in an element in both design and cooking. Forsman & Bodenfors used the Homemade Is Best campaign to represent traditional Swedish recipes for the promotion of Ikea kitchens. I love the minimalism and the simplicity of the idea, which suits the Ikea brand.

(pictures via Brit Insurance Designs of the Year)